"We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns."
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"[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers."
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"Obviously, we're interested in getting the highest ratings we can - that's a primary goal along with making sure our advertisers are successful. But we didn't make these changes because of the shows on the air. We made the changes because of the shows we want to put on the air."
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"Advertisers are looking for new ways to get to the mass audience and see grocery stores as a big marketplace. The customers are in the stores, the wallets are in their pockets and the TV programming allows vendors to talk directly to them with their products in close proximity."
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"This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement."
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"Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead."
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"Apparently the highest compliment our culture grants artists nowadays is to be in an ad ideally naked and purring on the hood of a new car. I have adamantly and repeatedly refused this dubious honor, ... While the court can't make me active in radio, I am asking it to make me radioactive to advertisers."
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"Apparently, ... the highest compliment our culture grants artists nowadays is to be in an ad -- ideally naked and purring on the hood of a new car. I have adamantly and repeatedly refused this dubious honor. Currently accepting in my absence is my German doppelganger. While the court can't make me active in radio, I am asking it to make me radioactive to advertisers."
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"You have the demand side of things, which is pretty indisputable, as advertisers continue to want to spend online, and search engines seem to be the primary way of doing that. But from an inventory perspective, it's not unlimitedit's unlimited in terms of number, but limited in terms of the number of reasons we go to search on the Internet."
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One of the most enduring sex symbols of our time, Marilyn Monroe's career didn't take off until she had made dozen's of B-movies, playing the stereotypical dumb blond. It wasn't until her role in Gentlemen Prefer Blondes followed soon after by How to Marry a Millionaire that Marilyn gained notoriety. Managing her own career, she was never able to break out of comedic roles, though she longed to do drama. Her personal life was as dramatic as her on screen roles, as she courted and married baseball great Joe DiMaggio and then playwright Arthur Miller. Tragically, her career came to an en…
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