William Bernbach Quotes

Found 32 quotes by William Bernbach .
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"An idea can turn to dust or magic, depending on the talent that rubs against it." William Bernbach
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American Businessman    Motivational    Quote of the Day   

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"Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent." William Bernbach
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American Businessman   

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"All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level." William Bernbach
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"In advertising, not to be different is virtual suicide." William Bernbach
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Advertising    American Novelist   

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"If your advertising goes unnoticed, everything else is academic!" William Bernbach
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"Nobody counts the number of ads you run; they just remember the impression you make." William Bernbach
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American Businessman   

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"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?" William Bernbach
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American Businessman   

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"Advertising doesn't create a product advantage. It can only convey it." William Bernbach
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Advantage    American Businessman   

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"Today's smartest advertising style is tomorrow's corn." William Bernbach
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Advertising    American Businessman   

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"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past." William Bernbach
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American Businessman   

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"Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being." William Bernbach
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Action   

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"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach
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Advertising    American Businessman   

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"Because an appeal makes logical sense is no guarantee that it will work." William Bernbach
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American Businessman   

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"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive." William Bernbach
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American Businessman   

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"Properly practiced creativity can make one ad do the work of ten." William Bernbach
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American Businessman    Creativity   

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"The most powerful element in advertising is the truth." William Bernbach
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Advertising    American Businessman   

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"The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly." William Bernbach
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Believe    Persuasion   

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"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen." William Bernbach
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American Businessman   

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"With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it." William Bernbach
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"I warn you against believing that advertising is a science." William Bernbach
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Advertising    American Businessman   

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"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen." William Bernbach
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American Businessman   





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