Michael Bernstein Quotes

Found 12 quotes by Michael Bernstein .
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"[Finally, there's the bugaboo of any computerization project—-making sure your initial data is correct so that you avoid garbage in, garbage out.] Without the right data to analyze, ... marketers could wind up automating a bad campaign." — Michael Bernstein
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"These tools are probably a little too sophisticated for most companies right now, ... Companies can use [the tools] tactically as a way to keep track of customers and promotions, but most companies haven't gathered enough customer data to use these tools strategically." — Michael Bernstein
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"Not many companies know that Joe who visited the company Web site is the same Joe who visited the store and bought goods at point-of-sale. For the tools to be really effective, companies need to look at customer data from all perspectives." — Michael Bernstein
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Company   

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"We have big city problems. The needs are tremendous." — Michael Bernstein
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"It is the intention of the Crown to proceed against the defendants on all counts." — Michael Bernstein
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Intention   

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"He worried about how his wife _ who was his high school date for the prom _ would manage after he was gone." — Michael Bernstein
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School   

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"HIV-positive donations knowingly entered the plasma pool and were knowingly manufactured and distributed." — Michael Bernstein
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"HIV-positive donations knowingly entered the plasma pool and were knowingly manufactured and distributed. This policy seems to be motivated by economics." — Michael Bernstein
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"We will add to it significantly to the degree stores will support it, We will have bath for sure." — Michael Bernstein
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.

"These tools are probably a little too sophisticated for

most companies right now, ... Companies can use [the tools] tactically as a way to

keep track of customers and promotions, but most

companies haven't gathered enough customer data to use

these tools strategically." — Michael Bernstein
Add Category or Author

.

"[It's also still difficult to identify the multiple relationships

you might have with a customer. Few companies are able

to confirm that customers who respond to marketing online

and customers who physically buy products through retail

outlets might be the same people, for example.] Not many

companies know that Joe who visited the company Web

site is the same Joe who visited the store and bought goods

at point-of-sale, ... For the tools to be really

effective, companies need to look at customer data from all

perspectives." — Michael Bernstein
Add Category or Author

Marketing    Perspectives    Relationships   

.

"[Finally, there's the bugaboo of any computerization

project-making sure your initial data is correct so that you

avoid garbage in, garbage out.] Without the right data to

analyze, ... marketers could wind up

automating a bad campaign." — Michael Bernstein
Add Category or Author

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