Marshal Cohen Quotes

Found 90 quotes by Marshal Cohen.
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"What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer."

Marshal Cohen

"What creates fashion purchases is dramatic changes, black to white, short to long."

Marshal Cohen Topics: Fashion

"The consumer has already embraced Target as a fashion resource. Target's growth now is getting that higher-fashion consumer, the one who wants to be the first on the block with a trend."

Marshal Cohen Topics: Fashion

"Imagine going into Kmart and buying a Sears Craftsman tool set, or buying Kmart's Martha Stewart home products at Sears. To Kmart shoppers, Lands' End may not mean anything, but now it will."

Marshal Cohen Topics: Home

"Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics."

Marshal Cohen Topics: Advertising

"The challenge this year has been to promote or not to promote."

Marshal Cohen

"Can it be done? Yes. Has it been done? No."

Marshal Cohen

"The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays."

Marshal Cohen Topics: Absence

"They are not going to let Apple take that environment."

Marshal Cohen Topics: Environment

"Everybody is coming with a road map. They have their circulars, downloaded coupons. It's definitely a race in the first few hours to get the hot products at the best price."

Marshal Cohen Topics: Race

"Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item."

Marshal Cohen Topics: Kids

"I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon."

Marshal Cohen Topics: Company

"Retailers need to identify a proprietary winning formula based upon their unique customer base. Ultimately, brands and retailers that grow together are compelling partnerships that produce the most profitable incomes."

Marshal Cohen

"When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week."

Marshal Cohen

"We saw the runway shows start to change as recently as a few years ago. First, designers became avant-garde and did things that were really out there to try to get the media to cover."

Marshal Cohen

"While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder."

Marshal Cohen Topics: Holidays

"When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer."

Marshal Cohen Topics: Novelty

"Last spring, it was about color; this year, it's about romance. Think about sheer curtains blowing in the wind."

Marshal Cohen Topics: Romance

"Best Buy is the new Home Depot. In the '90s, I went to Home Depot once a week looking for home improvements. Now I go to Best Buy every week looking for the latest gadgets."

Marshal Cohen Topics: Home

"There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula."

Marshal Cohen Topics: Focus

"That's what they thrive on. They thrive on turning a nonbeliever into a believer."

Marshal Cohen Topics: Believer

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