John Sicher Quotes

Found 42 quotes by John Sicher .
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"This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging." John Sicher
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"Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies." John Sicher
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"They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors." John Sicher
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"Quaker Oats' grain-based snacks could show real growth within the Frito-Lay marketing and distribution system," John Sicher
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"Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution," John Sicher
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Marketing   

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"The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer." John Sicher
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"The biggest trend last year was the accelerated growth of the diet sodas," John Sicher
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Growth   

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"Innovation is absolutely essential to this industry," John Sicher
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Innovation   

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"But soft drinks sales overall are holding up well. If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world." John Sicher
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"Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution." John Sicher
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Marketing   

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"The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category." John Sicher
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"Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that." John Sicher
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"The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands." John Sicher
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"Though not specifically part of management succession, this move, like Mary Minnick's promotion last year, elevates another strong executive and makes them both people to watch." John Sicher
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"I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time." John Sicher
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"Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent." John Sicher
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"But soft drinks sales overall are holding up well, ... If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world." John Sicher
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"They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability." John Sicher
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"If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country." John Sicher
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Business   

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"Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction." John Sicher
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"The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas." John Sicher
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Growth   





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