Edward Bono Quotes

Found 37 quotes by Edward Bono.
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"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity..."

Edward Bono Topics: Motivational

"Companies that solely focus on competition will ultimately die. Those
that focus on value creation will thrive."

Edward Bono Topics: Motivational

"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."

Edward Bono Topics: English Psychologist Intelligence

"It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them."

Edward Bono Topics: Change English Psychologist

"Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."

Edward Bono Topics: English Psychologist

"I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role."

Edward Bono Topics: English Psychologist

"If you wait for opportunities to occur, you will be one of the crowd."

Edward Bono Topics: English Psychologist

"Creativity involves breaking out of established patterns in order to look at things in a different way."

Edward Bono Topics: Creativity English Psychologist

"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."

Edward Bono Topics: English Psychologist Purpose

"A memory is what is left when something happens and does not completely unhappen."

Edward de Bono Topics: English Psychologist

"Humor is by far the most significant activity of the human brain."

Edward de Bono Topics: English Psychologist

"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."

Edward de Bono Topics: English Psychologist

"It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place."

Edward Bono

"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

Edward Bono Topics: Belief English Psychologist

"In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."

Edward Bono Topics: English Psychologist Future

"Companies that solely focus on competition will ultimately die. Thosethat focus on value creation will thrive."

Edward Bono Topics: Competition

"Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic."

Edward Bono Topics: English Psychologist Logic

"If you never change your mind, why have one?"

Edward Bono Topics: English Psychologist

"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."

Edward Bono Topics: Creativity English Psychologist

"Argument is meant to reveal the truth, not to create it."

Edward Bono Topics: English Psychologist Truth

"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists."

Edward Bono Topics: English Psychologist Problems

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