David Ogilvy Quotes


Information about David Ogilvy

David Ogilvy
David Ogilvy

One of advertising history'™s greatest copywriters and creatives, David Ogilvy was born in England in 1911. Following World War II he bought a farm in Pennsylvania, determined to live life as a farmer. Instead, he moved to New York and founded an ad agency. He had never written an ad in his life, was unemployed at the time and a college dropout. He merged his agency to create Ogilvy & Math…

Date of Birth: June 23, 1911
Date of Death: July 21, 1999


Found 85 quotes by David Ogilvy .
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David Ogilvy

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." David Ogilvy
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American Businessman    Company   

David Ogilvy

"Never stop testing, and your advertising will never stop improving." David Ogilvy
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Advertising    American Businessman   

David Ogilvy

"Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts." David Ogilvy
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Advertising   

David Ogilvy

"If it doesn't sell, it isn't creative." David Ogilvy
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American Businessman    Creative   

David Ogilvy

"I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language." David Ogilvy
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Grammar   

David Ogilvy

"To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" David Ogilvy
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Advertisers   

David Ogilvy

"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them." David Ogilvy
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David Ogilvy

"I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself." David Ogilvy
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David Ogilvy

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them." David Ogilvy
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Advertising    American Businessman   

David Ogilvy

"I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product." David Ogilvy
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Advertising   

David Ogilvy

"Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues." David Ogilvy
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David Ogilvy

"A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service." David Ogilvy
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Baseball    Teams And Teamwork   

David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible." David Ogilvy
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American Businessman    Funny   

David Ogilvy

"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it." David Ogilvy
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American Businessman   

David Ogilvy

"Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work." David Ogilvy
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Excellence    Hell   

David Ogilvy

"The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions." David Ogilvy
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Advertising   

David Ogilvy

"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest." David Ogilvy
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Advertising    American Businessman   

David Ogilvy

"Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns." David Ogilvy
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Advertising    American Businessman   

David Ogilvy

"Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work." David Ogilvy
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Advertising   

David Ogilvy

"Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images." David Ogilvy
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People   

David Ogilvy

"I always said that mega-mergers were for megalomaniacs." David Ogilvy
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Mergers   





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