Advertising

(116 votes)   Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

Stephen Bayley
1951-, British Design Critic

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(111 votes)   Advertising is legalized lying.

H.G. Wells
1866-1946, British-born American Author

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(108 votes)   Telling lies does not work in advertising.

Tim Bell
British Publicity Expert

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(108 votes)   The right name is an advertisement in itself.

Claude Hopkins

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(107 votes)   How about this for a headline for tomorrow's paper? French fries.

James French

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(105 votes)   If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

Leo Burnett
American Marketing Expert

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(102 votes)   In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Jay Levinson
American Advertising Expert, Author

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(98 votes)   Advertising is the most fun you can have with your clothes on.

Jerry Della Femina
American Advertising Executive

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