Advertising

(230 votes)   Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.

E(lwyn) B(rooks) White
1899-1985, American Author, Editor

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(249 votes)   Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Source Unknown

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(111 votes)   Advertising is legalized lying.

H.G. Wells
1866-1946, British-born American Author

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(226 votes)   Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

William Allen White
1868-1944, American Editor, Writer

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(98 votes)   Advertising is the most fun you can have with your clothes on.

Jerry Della Femina
American Advertising Executive

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(297 votes)   Advertising is the principal reason why the business person has come to inherit the earth.

James R. Adams

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(241 votes)   Early to bed, early to rise, work like hell, and advertise.

Laurence J. Peter

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(228 votes)   Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.

Ogden Nash
1902-1971, American Humorous Poet

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(106 votes)   How about this for a headline for tomorrow's paper? French fries.

James French

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(267 votes)   However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.

Source Unknown

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(300 votes)   I do not read advertisements. I would spend all of my time wanting things.

Archibishop of Canterbury

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(303 votes)   I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Aldous Huxley
1894-1963, British Author

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(105 votes)   If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

Leo Burnett
American Marketing Expert

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(244 votes)   If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

Jay Levinson
American Advertising Expert, Author

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(102 votes)   In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Jay Levinson
American Advertising Expert, Author

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